Pet Living’s Pick of the Litter Program
Big-Brand Exposure for Pet Brands of All Sizes
The Pet Living Pick of the Litter (POL) Program is designed to work for pet brands that want to harness the power of influencer marketing in a creative way which provides multiple opportunities for repurposing.
Pick of the Litter products and services are those that pet living expert and consumer influencer, Kristen Levine, has endorsed as products that solve a problem, improve the lifestyle of pets and their people, or offer a unique style option for discerning pet parents.
These are, without exception, only products that Kristen uses or would use for herself or her own pets. She’ll tell pet parents about your product, building buzz and excitement – and help you build your email list in the process!
How does it work?
Your solutions or lifestyle-based pet product will receive:
- Promotion in a Pet Living Giveaway (more about our giveaways here)
- Targeted email opt-ins generated from the giveaway
- The Pet Living Pick of the Litter Badge, to be used in your own marketing initiatives
- A blog review on the Pet Living Blog (20k monthly page views)
- A Facebook Live Video product review (2.5k average views)
- Social promotion during the giveaway (122k followers)
- Inclusion in the Pet Living Newsletter (up to 15k subscribers)
Want the full scope, including FAQs? Download the POL info packet below.
Fill out this short form to instantly receive your interactive info sheet on Pick of the Litter.
We’ll touch bases to learn more about where you are now, what you want help with, and who you want to reach.
If your product is Pick of the Litter approved, we’ll pick a launch date and start building leads and gaining exposure!