Last updated: January 14, 2020
- What Types of Personal Information Do We Collect?
- How Do We Use Personal Information?
- How Do We Share Personal Information?
- How Do We Respond to ‘Do Not Track’ Signals?
- Your Privacy Choices
- Legal Bases for Processing (EEA Individuals)
- EEA Individuals’ Rights
- International Users
- Children’s Privacy
- Personal Information
- Policy Changes
- Contact Information
1. What Types of Personal Information Do We Collect?
Information You Give Us. You may give us information by signing up for an email newsletter, entering information through our online forms or surveys, sending us a message through social media, making a purchase, or contacting us by phone or email for program or product information or customer service.
The categories of information include:
- Contact information, such as name, address, location, email, and telephone number
- Online identifiers, such as IP addresses and cookies
- Commercial information, such as pet products or services purchased
- Characteristics about you, such as whether you are a cat or dog owner, and inferences drawn from the information above about which pet products or services you like
Information We Automatically Collect. Like many website operators, we collect information that your browser sends whenever you visit our website. This includes Log Data, such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our Sites that you visit, the time and date of your visit, the time spent on those pages and other statistics, and whether you reached our page via a social media or email campaign. This information may be collected via several technologies, including Hotjar cookies, Google Analytics and Google Ads cookies, Mediavine ad partners, Pinterest Pixel and Facebook Pixel.
Information We Collect From Third Parties. If you access our Sites through third parties (e.g., Facebook, Instagram, Twitter, Pinterest, or Google), or if you share content from our Sites to a third party social media service, the third party service will send us certain information about you if the third party service and your account settings allow such sharing. The information we receive will depend on the policies and your account settings with the third-party service.
2. How Do We Use Personal Information?
We use your personal information as follows:
- To provide you with relevant content, products and services on our Site
- To share with third-party marketing partners to provide tailored advertising on our Site and other websites that you may visit
- To market our products and/or services to you
- To analyze Site usage and improve the services offered
- To conduct our sweepstakes and giveaways
- For market research, project planning, troubleshooting problems
- For detecting and protecting against error, fraud or other criminal activity
3. How Do We Share Personal Information?
Affiliates and Service Providers. We share your information with our third-party service providers and any subcontractors as required to offer you our products and services. For example, we use OptInMonster for our email subscriptions and to send our email marketing campaigns and Keap to process our customer payments.
Third Party Marketing and Advertising Organizations. We share your information with third party marketing and advertising partners to provide tailored advertising on our Sites and other websites that you may visit.
Third Party Links and Websites/ Affiliate Marketing. Our website may contain links to and from the websites of third parties, including affiliate marketing links. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any data to these websites.
Disclosures Required by Law. We may be required to disclose your data in response to lawful requests by public authorities, including to meet law enforcement requirements. We may be under a duty to disclose or share your personal data in order to comply with any legal obligation, to enforce or apply our terms and conditions and other agreements, to protect our rights, property, or safety, or the protect the rights, property, or safety of others. This includes exchanging information with other companies and organizations for the purposes of fraud protection.
4. How Do We Respond to ‘Do Not Track’ Signals?
Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. DNT is a way for users to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. We do not recognize or respond to browser-initiated DNT signals, as the Internet industry is currently still working toward defining exactly what DNT means, what it means to comply with DNT, and a common approach to responding to DNT.
5. Your Privacy Choices
Email Marketing Opt-Out: You have the right to ask us not to process your personal data for marketing purposes. You can exercise your right to prevent such processing by following the unsubscribe instructions included in these emails, or you can contact us at email@example.com. You will still continue to receive service-related messages concerning products and services you have purchased (unless we have indicated otherwise).
California Privacy Rights
If you are a California consumer, you have the following rights beginning in January 1, 2020:
- The right to know what personal information is being collected about you.
- The right to know whether your personal information is sold or disclosed and to whom.
- The right to say no to the sale of personal information.
- The right to access your personal information.
- The right, in certain circumstances, to delete the information you have provided to us.
- The right to equal service and price, even if you exercise your privacy rights, unless the difference in service and/or price is reasonably related to the value provided to the you by your personal information.
Request for Information. California consumers have the right to request, up to twice in a 12-month period, that a business that collects personal information about the consumer disclose to the consumer the information listed below for the preceding 12 months. We have the right to request verification of your identity for all requests for information.
- The categories of personal information it has collected about that consumer.
- The categories of sources from which the personal information is collected.
- The business or commercial purpose for collecting or selling personal information.
- The categories of third parties with whom the business shares personal information.
- The categories of personal information that the business sold about the consumer and the categories of third parties to whom the personal information was sold, by category or categories of personal information for each third party to whom the personal information was sold.
- The categories of personal information that the business disclosed about the consumer for a business purpose.
- The specific pieces of personal information it has collected about that consumer.
To make such a request, please call us at the following toll-free number 877-424-6052 or contact us at firstname.lastname@example.org.
Do Not Sell My Personal Information. California consumers have the right to opt out of the sale of the consumer’s personal information. At this time, we do not sell your information to third parties. From time to time, we may provide third-party branded promotions in our marketing materials. We will only share your information with these third parties when you opt in to sharing your information with them.
Third Party Marketing. California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information to third parties for the third parties’ direct marketing purposes. To make such a request, please contact us at email@example.com.
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
Nevada Privacy Rights
Do Not Sell My Personal Information. Nevada consumers have the right to opt out of the sale of the consumer’s personal information. At this time, we do not sell consumer’s personal information to third parties.
6. Legal Bases for Processing (EEA Individuals)
If you are from the European Economic Area, our legal basis for collecting and using the Personal Information, we will process your personal data based on:
- The performance of your contract or to enter into the contract and to take action on your requests. For example, the processing of your orders for products or services offered by us.
- Our legitimate business interests. For example, fraud prevention, maintaining the security of our network and services, direct marketing, and improvement of our services.
- Compliance with a mandatory legal obligation. For example, accounting and tax requirements, which are subject to mandatary retention periods. We may also collect your personal information to record your requests to exercise your rights and to verify your identity for such requests.
- Consent you provide where we do not rely on another legal basis. Consent may be withdrawn at any time.
- In some limited cases, we may also have a legal obligation to collect personal information from you, in response to lawful requests by public authorities, including to meet law enforcement requirements, as described above in “How Do We Share Personal Information?”
If you have questions about or need further information concerning the legal basis on which we collect and use your Personal Information, please contact us using the contact details provided in the “Contact Information” section below.
7. EEA Individuals’ Rights
If you are from the European Economic Area, you have the right, under certain circumstances, to:
- Access your personal information;
- Correct inaccurate personal information;
- Request erasure of your personal information without undue delay;
- Request the restricted processing of your personal information;
- Request portability of the personal information that you have given us; and
- To object to the processing of your personal information.
If you are from the European Economic Area, you also have the right to lodge a complaint with a supervisory authority, under certain circumstances.
You may contact us at firstname.lastname@example.org for more information, or to exercise your rights.
8. International Users
Any data that you provide to us may be accessed, shared or processed by our offices, located in the United States, and service providers located in the United States and abroad, if such data transfer is necessary for the specific purpose for which you submitted your data (such as the provision of goods or services under a written contract). This may entail a transfer of your personal information across international borders, including, but not limited to, transfers from within the European Economic Area (the “EEA”) to the United States. The data protections standards may differ and be lower than the standards enforced in your jurisdiction. We maintain appropriate safeguards as required by applicable law for any personal information transferred internationally, and as required by applicable law, will seek your consent prior to such transfers.
9. Children’s Privacy
This website is not directed at individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you become aware that a child has provided us with personal information, please contact us at email@example.com. If we become aware that a child under 16 has provided us with personal information, we will take steps to delete such information.
To make our Websites and Services work properly, and to provide tailored advertising, we sometimes place small data files called cookies on your device. A cookie is a small text file that a website saves on your computer or mobile device when you visit the site.
11. Personal Information
Personal information may be transferred to a third party as a result of a sale, acquisition, merger, reorganization or other change in control. If we sell, merge or transfer any part of the business, part of the sale may include your personal information.
12. Policy Changes
13. Contact Information