Dig this… a portion of this post is sponsored by Zoetis Petcare, but opinions are my own and 110% “pawthentic”! Noise aversion is a real and serious health issue for as many as 67% of dogs.1 Having had two dogs, Chilly and Buck, who suffered from this condition, I know first hand what it can do to a dog and his parents. I also know how important it is for his parents to be educated about it if they are going to help. Many of my previous posts on noise aversion have focused mostly on common summertime noises, like thunder and 4th of July fireworks. However, noise aversion isn't a seasonal condition. Depending on your dog's specific fear, it could strike at any time -- even during the holidays. It's the Most Wonderful Time of the Year - Or is it? All kinds of noises that we humans are accustomed to can cause fear, and even panic, in dogs with noise aversion. Especially during the holiday season, sounds that are fun and festive to us could be downright terrifying ...