How to Create a Simple Multichannel Marketing Strategy

By Friday, May 3, 2019

As a marketer or executive trying to reach pet parents, there's nothing worse than seeing your content sent out into the world and returning without results. A social post that receives no engagements, a free offer that falls on deaf ears, or a product launch that produces zero sales can all cause your heart to sink a little. It's becoming more and more difficult to get the results you aim for without expending an enormous amount of time, money, and effort. However, my decades in the pet industry combined with years of PR, influencer, and marketing experience has taught me a few tricks of the trade that I now want to share with you. It all starts with a simple, yet effective, multichannel marketing strategy. First, let's talk about a few marketing strategy mistakes to avoid. The Biggest Marketing Strategy Mistakes Giving up too easily. In working with various pet brands through the years, I've found that the successful ones understand that any success they have isn't accidental. It's the result of months, sometimes years, ...