Paid influencer campaigns have the power to land you in front of a large audience of pet lovers. But is it really worth the investment? Here’s an insider’s view of why these campaigns are so effective and how you can use them properly.
Qualifying, or vetting, influencers for your pet brand can be a challenge. I’ve worked both sides of the equation for 25+ years and I’m ready to share my top tips for onboarding a new influencer and making sure you’ve found the right fit.
Despite other rapidly growing platforms, TV continues to be the dominant form of media in the US. Here’s why it works and how you can use TV to put your product in the spotlight without breaking the bank!